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Kanye West Hints at BL-01 'Bully' Sneakers Following Reports of $3 Million Sales on YZY Site

NEW YORK, NEW YORK - SEPTEMBER 12: Jared Leto and Kanye West attend VOGUE World: New York on September 12, 2022 in New York City. (Photo by Sean Zanni/Getty Images for Vogue)

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Portia Freeman, Kanye West and Nicola Roberts
Mark Fast show Autumn Winter 2012, London Fashion Week- London, Britain - 20 Feb 2012
Kim Kardashian and Kanye WestKim Kardashian and Kanye West out and about in London, Britain - 18 May 2012Kim Kardashian and Kanye West arriving at Selfridges

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Kanye WestKanye West out and about in black Lamborghini, Beverly Hills, Los Angeles, America - 30 Jun 2012Kanye West was spotted in a brand new Lamborghini Aventador LP 700-4. The rapper was spotted leaving the Maxfield store in Beverly Hills after shopping for clothing. He was wearing his own Nike shoe line, the Nike-Kanye West Yeezy 2, a limited edition that goes for thousands of dollars.

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US rap artist Kanye West arrives for the presentation of Christian Dior's ready to wear Spring-Summer 2013 collection, in Paris, Friday, Sept.28, 2012
Paris Fashion Dior, Paris, France

The anticipated price for the new sneaker is $20.

After releasing the YZY SL-01 slipper, Kanye West, also known as Ye, has teased a new sneaker design. The creative has been continually expanding his YZY brand as an independent venture. The line has prioritized the simplicity often seen in Ye’s work as well as affordability.

On Tuesday, Ye launched the YZY SLPRS SL-01 slip-on shoes, priced at $20. These shoes represent the second design in a more affordable range. The sole features a ridged texture. Following the release, Ye announced that he has generated over $3 million in apparel sales via the website. However, it remains uncertain whether all of these sales can be attributed to the slip-ons.

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Since that launch, Ye has also teased a new shoe design. Named the BL-01, the design is an all black sneaker. It does not appear to include laces. The shoe is chunky with what appears to be a cushioned midsole as well. asa ridged sole. There are panels of various fabrics, some of which appears to be neoprene. The sneakers also appear to be light and breathable.

The pricing and launch date for the sneakers are yet to be revealed. There are speculations that they might be priced at $20. On his Instagram Stories, West mentioned the shoes as “The Bullys.” Additionally, he has an album titled “Bully” along with related merchandise available on his website.

Both of these styles follow the release of the $20 YZY Pods. Those shoes have the appearance of socks with a sole. They were first made available in December 2023 but the price was changed to $20 in February 2024. Looked at sequentially, each shoe style released since then has become increasingly complex. This comes after the dissolution of Ye’s relationship with Adidas. That partnership came to an abrupt end in October 2022 after Ye made repeated antisemitic comments.

Ye and Adidas entered into a partnership in 2013, unveiling their inaugural shoe at the 2015 Grammy Awards. Before collaborating with Adidas, Ye had created sneaker designs for Nike.

Kanye West

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A Look Back at Kanye West's Evolving Footwear Fashion Over the Years [Images]